|
|
 |
 |
 |
Timely Ideas was retained by Aventis, a leading international pharmaceutical company, to devise, produce, and oversee an integrated internal communications campaign promoting its Global Employee Opinion Survey. The campaign was enacted to increase participation in the survey and required commonly themed materials to be produced in eleven languages to effectively reach 90,000 employees across two divisions worldwide. Collaborating with the Aventis Human Resources Communications Team, we developed a powerful theme, a series of core messages, and a set of creative designs. We then launched an integrated campaign utilizing a variety of media to communicate the theme and core messages across the organization. Specific executions included Flash animations for internal broadcast, posters, banners, tent cards, and Microsoft Word and PowerPoint templates. The campaign was rolled out 45 days prior to the survey and successfully raised enrollment by over 30%, resulting in an overall participation rate of 65% worldwide.
|
 |
 |
 |
| Timely Ideas was chosen to architect and jumpstart project communications for a Pearson-wide SAP 4.6 installation that leveraged the Accelerated SAP implementation methodology and crossed multiple lines of business. This engagement involved conducting stakeholder analyses, establishing an identity for the project, and developing strategies to keep all employees informed of progress. Communications activities included establishing a program identity, building a project based website, creating awareness building artifacts, and conducting team-building events. The turnkey solution was specifically designed for transition back to internal resources for on-going execution. |
|
 |
 |
| For nearly two years, Timely Ideas performed a variety strategic consulting projects for this wireless software developer, recognized by Inc. Magazine as one of the nations' fastest growing privately held companies. Our responsibilities ranged from analyzing product performance, to helping the senior management renew its corporate culture, and revitalizing the company's public image. During this engagement, Timely Ideas led the client's Marketing Team through a strategic repositioning of its corporate identity, and helped to develop Sales presentation / proposal tools that resulted in the successful capture of a multi-million dollar contract award. We also conducted communications and team building sessions as part of facilitating change within the organization. |
|
 |
 |
| Timely Ideas was selected by Pearson Technology Centre's Telecom Group to help them package, communicate and market their technical services to prospective internal clients throughout the global organization. Our assignment included surveying key stakeholders, developing business / brand strategies, establishing a formal identity, and creating collateral materials for a modular sales kit. We also collaborated with internal web authors in developing an intranet website that extended the brand and business strategies to an on-line presence that served as a a central clearinghouse for internal work orders.
|
|
 |
 |
| Timely Ideas was selected by HNC Software's telecom division to craft a baseline marketing strategy to bolster its global sales efforts. Our primary responsibility involved developing a re-usable tactical framework that could be tailored to meet market needs in Europe, South America, the Middle East, and the Pacific Rim. An on-line survey and series of focus groups were conducted with the HNC sales team to reveal region specific market needs, perceptions, and insights. Results were presented to HNC senior management and provided the foundational building blocks for developing and launching an integrated marketing plan of targeted business development activities across its global footprint. |
|
 |
 |
| Timely Ideas provided the HR Change Management leadership for a company-wide SAP software upgrade (Version 4.6b) that cut across multiple business units and affected more than 1,500 users. Throughout the eighteen-month implementation, we worked directly with the company's Application Center of Expertise to facilitate collaboration and communication among the project team and the extended user community. As part of our charter, we conducted baseline stakeholder analyses and devised communications strategies that included a project based website and awareness building campaigns. Timely Ideas was instrumental in helping the Project Office staff establish an identity for the implementation team, and conducted several developmental workshops with the core work group to foster effective teamwork. We also played key roles in creating and executing program related recognition and celebration events. |
|
 |
 |
| This leading provider of advanced video conferencing solutions chose Timely Ideas to produce a multi-purpose white paper detailing its "Interactive Telepresence" technology platform and a sales tool kit to drive its business development efforts. The white paper, modeled on business journal advertising supplements, is critical to building awareness for their high-end solutions and is crafted specifically to convey the unique selling propositions and technical details of their innovative products. Separate versions were created for the UK and USA, with the finished documents delivered in electronic format for convenient online presentation, on-demand printing, and email distribution. The sales kit consists of an integrated set of tools, including an informative PowerPoint slideshow, a Return On Investment Brief, an Interactive ROI Analysis Calculator, and an online survey tool, that enable Teliris to effectively promote their entire suite of service offerings to potential clients.
|
|
 |
|
| Timely Ideas was selected by the Human Resources and Corporate Communications team at Pearson Technology to help redirect, reshape, and reinforce key components of the division's corporate culture. The organization was in the midst of significant change and needed to effectively communicate renewed corporate aspirations to all employees. Timely Ideas collaborated with key members of the executive team help sharpen the division's mission / values, design an Iconology to brand each statement, produce awareness building artifacts, and produce and on-line internal newsletter. |
|
 |
 |
| Timely Ideas was retained by this Global Construction company to create a corporate identity and set of marketing materials for a new start-up technology division. We worked directly with the client's Senior Management team on strategies to differentiate the new company within the competitive marketplace while effectively leveraging the reputation and brand of its well known parent firm. Our responsibilities included creating a company logo and developing a credibility brochure to spur its sales and business development activities. |
|
 |
 |
| Timely Ideas was tapped by the Royalty Services Group of global publishing giant Pearson Inc. to create an informational brochure introducing its new royalty statement to more than 60,000 authors. This collateral was crucial to effectively communicating the content and format of a newly revised statement resulting from the consolidation of eight varieties into one. Timely Ideas led the Royalties Team in identifying key messages, calling-out important changes, and effectively expressing the nuances of the new form in time to meet strict deadlines for twice-annual statement issuance.
|
|
 |
 |
| During its start-up phase, EXENET Technologies chose Timely Ideas to create a brand and modular sales kit that would project a world class image to its target market. Timely Ideas interviewed key clients / suppliers to gain insights into marketplace perceptions of EXENET and collaborated with its senior management team to craft positioning strategies, themes and messages. A complete set of corporate identity materials was produced, including a capabilities brochure, sell sheets, business cards, letterhead and awareness building postcards. |
|
 |
 |
| Timely Ideas was selected by NSI Software as an interim communications agent to produce a series of print ads to drive awareness and sales for its data recovery software solutions. NSI was transitioning its business and needed fresh creative that would build off of a previously established theme. Timely Ideas produced new ads based on the existing platform, and provided all related support required to make placement deadlines for selected business journals. |
|
 |
 |
This hospitality franchise was transforming a property from a Holiday Inn to a more upscale Crowne Plaza Hotel and needed a marketing strategy and materials to effectively spread the word about the image makeover. Timely Ideas was selected to re-position the property and create visibility that would attract new corporate based business. Specific responsibilities for this project included working with the property marketing team to develop teaser mailings, showcase collateral, sales tools, and publicity to support the transformation.
|
|
